Brand voice. Good stories. A little sauce.

Independent copy director + creative consultant helping brands find their voice and good stories find their way into the world.

Currently: Harper Creative Studio

After a decade building brands from the inside, I’m taking the show on the road. I partner with brands on voice, campaigns, editorial, and storytelling—from big-picture concepts and messaging to all the words themselves.

Previously: Head of Copy at Free Fly

Free Fly’s first dedicated copy hire. Built the copy and editorial function from the ground up, helped shape a full brand refresh, launched new categories, named seven seasons’ worth of gear, wrote 20+ catalogs, and told stories alongside some pretty incredible surfers, anglers, photographers, and chefs.

Before That: Managing Editor at Huckberry

Spent five-ish years writing, editing, concepting, and eventually managing a scrappy team of four writers. Helped launch brands like Wellen, Greys, and Forty Five and worked on campaigns and collaborations with names like Coors, Ralph Lauren, and Patagonia.

A Bit More About Me

I raced in the 2012 USA Track & Field Olympic Trials. I also face-planted in that race.

I’ve interviewed World Surf League champions and award-winning chefs. I’ve jogged with Brendon Babenzien on a J.Crew photoshoot. I’ve run in 30+ Tracksmith campaigns. And I’ve written copy for brands like Coors, Patagonia, Ralph Lauren, Huckberry, and Free Fly.

Somewhere along the way, I built a career out of telling stories.

I bring 10+ years of experience concepting, writing, and executing creative across channels—from brand voice and campaign concepts to product launches, catalogs, editorial, email, web, and athlete storytelling. I’ve managed talented teams of writers, but I’ve also been the first (and only) copywriter at a brand—so I’m comfortable building the plane while flying it.

I like big ideas, good writing, and building processes that give creative teams more time to actually be creative. (My mom is an artist. My dad is a nuclear physicist. I landed somewhere in between.)

Now I’m working independently through Harper Creative Studio, partnering with brands on voice, campaigns, editorial, and storytelling. I’m drawn to outdoor, sport, food, travel, and lifestyle (write what you know, ya know?).

But a good story is a good story.